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RETRACE is a book you need to read. It's now up for orders. PLUS DELIVERY TO ANY LOCATION.

Friday, 13 July 2018


By On 10:57:00

Sometime ago, a friend told me how well he had seen me doing with writing - Well, "I'm just beginning a movement," I thought.

"I think I can write if I mean it, but... What keeps you going?," he queried.

"One mistake which many people make is to erect edifices on wrong soils. And when the soil goes weary, the foundation shakes and the edifices are threatened with awful collapse on grounds of discontent."

"Building your passion around your career could be dangerous due to the ease at which you could switch careers, especially when you think that a certain career will satisfy you more by paying you better."

"While changing careers may have little or no effect on your inherent gifts and your passion for them, the reverse may deal a blow on you. Building your career around your passion will afford your the ease of redirecting your passion towards any new terrain or even scatter it across different terrains with the same objectives and similar results."

While we discussed, we switched to the business of copywriting for his company.

That's a new terrain with the same passion for the gift of writing.

What you love to do, keeps you happily alive.

For many, this may not make sense now. It's a matter of time.

Excerpts from the book - #Retrace


Wednesday, 4 July 2018


By On 10:00:00
Writing is golden. Heard that before?

Now, I'm smiling.

Many writers get encapsulated in the passion for writing, forgetting that passion is like fire which needs some elements to burn and keep burning. And when these elements are not in place, their writing shots keep firing to soft woods and falling to the grass. 

Soft woods and grass don't sustain fire for too long.

More bluntly put, if you don't make money with your writings, your passion dies in a matter of time.

What keeps you going is the impact your writings make in the lives of your readers. 

And for the intellectual property, the resources employed to perfect your art, business running costs, and the encouragement that comes from seeing that your works add value, you have to get paid to grow and be able to offer more and better.

Don't stay in your cubicle and write what you alone would read. Don't employ strategies that get masked by the noise. Everyone is writing, speaking and doing stuff. How do you get heard?

Brand yourself and showcase to stand out amidst the many who do exploits, and get paid. Employ exceptional strategies that sell.

To do that, you have to be taught the tips that will push you above board and make you stand out and stay afloat.

Learn the baits. What do people get attracted to on social media? What picks the interest of readers very readily? 

Use a combination of words, graphics, videos and audios to shoot your content to the minds of your audience. Pitch yourself to their instincts and be unapologetic about it.

Sell you wares in the rain and noise. It is not just enough to write and have people give you accolades.You should sell out. Sell back the accolades in exchange for money.


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