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Saturday, 22 December 2018

Do Not Launch Your Book - As An Author

Yay!

Before you stop reading, read the last line.

Thinking of launching a book?

Do this one thing:

DON'T 'LAUNCH IT.'

Weird right?

Read on.

Well, that wasn't the mistake I made.

Here's the mistake I made:

I offered the book to persons whom I wanted to get the book.

But not all wanted to get it.

Some may later drink the waters of the book.

Some may never thirst nor hunger.

Let me give you this revelation!

Down here, what we call book launch is better called fund-raise.

We launch to get people to donate, not to get the book in the hands of many in a bid to create an effect.

And when the big donors don't show up, we are devastated. When they show up, but make pledges, we get frustrated calling to follow up and not getting the money we crave.

But remember that some people write books and give them out for free.

Yes, for free.

People write for various reasons.


And when I told someone, just before my 'book launch' in November - (😀 you're smiling. Yes, because I said DON'T LAUNCH earlier?).

Welcome back.

So when I told someone that at this point, I don't crazily wish for the donations and pledges but just a purchase of the book, it was a surprise, even to me.

My heart wanted that at the time; and I voiced it. And then I accepted it.

Maybe in future, I might throw a bang for a book launch and raise millions.

Sounds positive right?

Now

Just purchase it. That's okay. If you want to donate...

Fine!
Awesome!
Unpushed!
Right from the heart!
Not-made-to-feel-like-donating!

I lowered my expectations.

This is it!

The one who purchases is the one who will value it. Though not all.

The one who offers huge sums as donations may be beclouded by the feeling of having done you a great favour by helping you cover costs. He may not value it. May!

Some may actually give from their hearts.

The one who gets it for free may have a feeling of having lost nothing. He too may not value it, because there was no commitment.

Except for those to whom you may be doing an honour or respect by taking the book to them and telling them you've written a book, you may consider avoiding the launch.

If you have the kind of connection that will fetch you millions after launch...I mean cash-in-hand...by all means, do your book launch and hammer.

One or two senior donations can cover your costs and do good to humanity.

But if you don't have big-money co-nn-ec-tions, please please please, take care.

I'll tell you why.

Read down still!

Others may have their critiques of this take of mine.

But that's what I think works at the time we are in.

Oya o, the critiques of this method.

We feed on critiques.

We seive them.

And we could even write a book on them and sell to you to read yours among other critiques.

Dear prospective author, don't do this.

Don't launch in a singular bid to raise funds. Except for the purpose of charity or for helping those who cannot afford it to get copies for free or at a subsidized rate.

Your story will not end with the one book you've written.

Think Brand.

Think of the ripple effect your book should create, rather than just the bucks you'd raise.

That money is good shelter.

It'll fund your business and growth.

But don't make it your bustop.

Think of narratives that appeal to hearts and change minds to smile to the world with greatness and yearnings for the blessedness that you dish out.

Think Content.

Think Value.

Think sustainable loyal connections.

Think Strategy.

Think Book Marketing; Think Book Sales.

Someone just bought my book - #Retrace; her comment when she read through one chapter still resounds in my head as I write this.

I'm glad at the narratives we are creating as Nigerian-African writers.

I'll be helping as many as reach out to me to help them win more than me and fail less than me in book writing and marketing.

I'll leave you to imagine.

Got any questions? Shoot!

I'm still giving out the #Retrace ebook for just N1,000 till 31st December, 2018.

Want it?

GET IT HERE

Cheers Now!

EvalsBlog

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